Deka Lash

Making a beauty brand more Dekadent

Client

Deka Lash is a beauty company on a mission to help clients uncover the most confident and empowered version of themselves through customized lash and brow services, high-end products, and an elevated experience every time they walk through the doors.

Challenge

Shortly after becoming a franchisee and given my proven creative direction experience, the franchisor selected me to help fulfill their marketing and creative department needs. This included developing marketing materials, packaging redesigns, and a significant rebranding. I was also chosen to be part of the Franchise Marketing Committee, which drove marketing initiatives for the brand. In addition, I developed my own marketing materials to help drive sales for my franchise location.

Solution

I worked quickly and diligently with the in-house marketing teams to develop and support the new CMO and bring a visual to her new marketing strategy, which supported all franchisees internationally in their local marketing efforts as well as the overall brand standards. I also helped move a new branding and packaging effort forward with a new cohesive look for the company’s high-end beauty products. I also developed internal presentation visuals and helped give the annual franchise tradeshow style and personality. While working with corporate on the branding materials, I was able to also design and develop my own materials to drive local traffic, including local promotions and redesigning promotional materials to communicate essential sales information to clients.

Contribution

Creative Direction, Conceptual Design, Branding, Package Design, Graphic Design, Illustration, Social Media, Team Management